melmel
K9 Maniac
Nov 4, 2009, 9:41 PM
Views: 61066
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Re: [melmel] DBKL DOG POUND CRUELTY
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Pets steal the glam
2010 Animal Charity calendar launched in PJ
SEVERAL Malaysian celebrities have lent a hand to champion the cause of animal rights by taking part in the publication of the 2010 Animal Charity calendar, which was launched in Petaling Jaya yesterday.
The project is led by Amber Chia and K.L. Yeam of Digital Imaging Publication Sdn Bhd. Chia said as a model, businesswoman and animal lover, she has harboured a long-time desire to use her public persona to work with charities in aid of animals.
The concept for a charity calendar was born after a conversation with Yeam, whose company is the publisher of Pets Lover magazine. Their shared passion for animals led to the making of the animalcharity calendar.
Present at the launch were representatives from the Society for the Prevention of Cruelty to Animals (SPCA) and Malaysian National Animal Welfare Foundation (MNAWF).
With the motto ¡°We Care; We Love; We Support¡±, the calendar features Chia and television host, actress and radio deejay Jojo Struys; radio and TV personality Serena C, as well as Chinese TV host and actress Angel Wong Chui Ling ¡ª all of whom gave their time to do a photo shoot with their beloved pets.
¡°When I asked Jojo, Serena and Angel to join in and create this calendar, they immediately agreed,¡± said Chia.
¡°It was a pleasure working with them. Taking pictures with animals is way harder than a normal photo shoot. It takes more shots to get the desired results,¡± she said.
Chia shares her home with three dogs, whom she regards as her best friends.
Struys believes that having pets helps to inculcate good moral values. ¡°Animals give you so much love and it¡¯s only fitting that you treat them with respect,¡± Struys said.
Since childhood, she has cared for canine pets of every imaginable breed. She currently owns three pugs, a breed which she only recently developed an interest in.
¡°I never really liked pugs in the past. But one day, I came across one and realised that they have a lot of character. Now I¡¯m in love with them,¡± she said.
Wong also shared her experience with her pet at the launch. ¡°My dog, Fatty, is of mixed breed. The father is an Irish setter while the mother is a bull terrier. Fatty is lucky to have been brought up in a good home, but most mixed-breed dogs don¡¯t fare so well. They often end up as strays,¡± she said.
Wong believes that the value of a pet is not in its pedigree, but rather its relationship with the owner.
¡°You can always adopt a pet from a shelter,¡± she added. Yeam aims to make this calendar an annual project, having seen the positive feedback from celebrity friends. ¡°Hopefully, we can get more celebrities to join in and support the cause next year,¡± said Yeam.
Digital Imaging Publication will produce 10,000 copies of the Animal Charity calendar, available for sale in most bookstores at RM19.90 each. For every calendar purchased, RM5 will go to SPCA and another RM5 will be donated to MNAWF.
SMILES: Chia with her four-legge d friends
MERRY: Struys with her pugs
(This post was edited by melmel on Nov 4, 2009, 9:42 PM)
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